Over the past couple years, Instagram has been rising to be the top social platform. In fact, on a recent case study, Instagram is the app most time is spent on.
Let’s see 5 ways Instagram will change social media in 2015:
1. Businesses to Gain Traction
We all know that Instagram sharing has become more popular than sharing pictures on Facebook, Twitter, or Tumblr.
A study by Forrester found that Instagram posts achieved a per-follower engagement rate of 4.21%. In other words, Instagram posts generate 120x more engagement per follower than Twitter and 58x more than Facebook. Why wouldn’t someone use this to market?
2. No More Free-Loading
Instagram now operates under Facebook, which means there’s bound to be some method of advertising put in place very soon.
Brands will be able to cater ads towards their demographic and hope for conversions via Instagram – whether that’s with a picture, or with a 15-second video.
3. Seamless Integration
By using real-time behavioral data from your brand’s website, email campaigns, online communities, etc. and interlinking it with your social media platforms, the opportunities for growth with social advertising are endless.
The better your data is integrated with your other marketing tools, the better your tailored social ads will be, making users feel less commercialized. That’s the end goal right? Put out ads that don’t really feel like “ads” to the end user.
4. Social Video
Instagram will also continue to expand in the social micro-video space.
While Vine, Snapchat, Hyperlapse, and Instagram are competing for the most popular video networking site, they’re differentiating themselves through various features, editing capabilities, and video lengths.
It’s predicted that Instagram will trump all the others. But will they really? Last week, I wrote about Snapchat becoming one of the biggest ad-serving platforms this year for “Gen-Y.” We will just have to see.
5. Mobile, Mobile, Mobile!
This suggests mobile is no longer a “secondary” choice of screen. It’s the primary. Try to think about all the ways your social presence can cater to the mobile user. That’s where time is spent the most!
Find this post in LinkedIn’s Pulse, here.