Becoming the top brand in any market segment requires leadership qualities second-to-none. But it’s a position every seriously dedicated entrepreneur should strive to achieve. In doing so, as you travel along your journey, you will ratchet up your performance and get far-reaching results. These are the key attributes I suggest you seek to master if…
I’ve got a warning for big brand advertisers who fail to embrace the latest developments in technology: if you don’t learn the language of data you’re going to be left out in the cold. This week is an opportune time to reiterate and reemphasize these points as some of the world’s greatest advertising creatives and…
As we enter 2014, advertising is shifting in many ways. One thing that is not changing, however, is ads themselves. Consumers are exposed to hundreds of ads per day across several touch points. Unfortunately, the majority of those ads are still of no interest to the consumer. This will be the year marketers learn how…
In his article on Facebook and the growth of mobile ads, Farhad Manjoo of the Wall Street Journal talks about the somewhat unexpected success of mobile ads over the past year and the growing tolerance that consumers (including himself) have for them. From where I sit, now on my third ad tech startup, I agree with…
In 2014, we’ll see brands and agencies harness digital advertising in a way that integrates seamlessly with people’s busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to…
Mobile phones have quickly become the remote controls to our daily lives. Next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. eMarketer estimates that mobile ad spend will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the…
With the proliferation of real-time social technologies, marketing has quickly moved away from traditional display ad channels towards how brands can better harness “now” moments. The highly-anticipated release of Twitter’s ad API will accelerate this trend as brands learn to automate their Twitter campaigns and compare the results with what they are currently doing in…
The ad industry is charging forward at a rapid pace and only those companies who innovate will survive. This past year, we witnessed many innovations in the advertising arena, including the launch of Facebook’s real-time bidding platform Facebook Exchange (FBX), the introduction of real-time hashtag targeting, and multiple acquisitions. Therefore, brands and agencies alike are working…