Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive…