Gurbaksh Chahal | What does Gravity Mean to You?


Gurbaksh Chahal Entrepreneurship

September 28, 2014

Davinci IITM - A Method of Attraction

What does Gravity mean to you?

Gravity is a method of attraction.

Life is a journey. We go through four phases in life. These stages begin from the moment our life starts to the very last second.

■ Birth
■ Adolescence
■ Adulthood
■ Parenthood

All of these phases bring separate emotions into our lives.

Through life, we learn, we grow, and gain experiences within ourselves and with one another. We are taken on an incredible journey. A journey that guides us through different paths, different roads, and leads us to new milestones and relationships. In our relationships, we encounter four pillars of attraction – awareness, interest, desire, and action.

When you first see something that you like, it sparks awareness. It leads you to get greater interest, and increases your desire. And, ultimately leading you to make an action.

Life is an emotional journey. Similarly, advertising is all about emotion.

At RedLotus, we wanted to humanize what we do. Not talk about science, software, and technology, but rather the journey a customer goes through, and how you can be milliseconds away from losing a hand-raiser, a moment, an opportunity.