Don’t try to be a unicorn. Be a horse. Horses win races.

Don’t try to be a unicorn. Be a horse. Horses win races.

History has a poetic way of repeating itself, yet we seem to dance to the same tune every time. I've witnessed this dance firsthand – the intoxicating rhythm of bubbles, where the smartest players in the game keep passing their torch until the music stops. It's the symphony of the greater fool theory, playing on repeat through the decades.

Remember the late '90s? I do. The Internet was our modern-day Wild West, where fortunes were made and lost faster than a Silicon Valley minute. Companies slapped ".com" on their names like badges of honor, hoping to catch the golden rays of investor attention. Then March 2000 arrived – the music stopped, the dancers froze, and the great dot-com dream shattered into a million digital pieces.

Fast forward through 2008's financial circus, where Wall Street magicians turned mortgages into mysteries, and here we are in 2024. The stage has changed, but the show remains eerily familiar. Today's tech landscape is painted with "unicorn" dreams and billion-dollar valuations that often feel more like mirages in the desert of reality.

Let me be clear – I'm a staunch believer in entrepreneurship. I've lived it, breathed it, built it. But there's a difference between building castles in the sky and constructing foundations on solid ground. Today's obsession with unicorn status has transformed from "creating a billion-dollar value" to "raising a billion-dollar valuation." It's a dangerous shift in mindset.

The market is oversaturated with unicorns, but what we really need are horses – strong, reliable, profitable businesses that can go the distance. Creating another AI wrapper doesn't make you a tech company any more than buying a camera makes you a photographer. Everyone's slapping AI onto their pitch decks like it's some magic spell that'll unlock unlimited funding. But true value isn't in the pitch deck buzzwords or the PR headlines; it's in the fundamentals, the unit economics, the sustainable growth.

I see companies burning $10 to make $5, justifying it with dreams of future monetization. That's not business – that's a high-stakes gamble with other people's money. Nike didn't sell shoes at a loss hoping to sell you socks later. They built a profitable core business first. That's the playbook of success.

As we navigate through 2024, I predict a great awakening. The era of endless funding rounds and astronomical valuations based on hope rather than results is coming to an end. The market is becoming smarter, more discerning, more focused on fundamental value creation.

To all entrepreneurs out there, here's my truth: Build something real. Something that solves actual problems and generates actual profits. Embrace being "boring" if it means being profitable. Don't chase headlines – chase excellence in execution. The headlines won't pay your employees or fuel your growth. Real success isn't about being the most talked-about company; it's about being the most sustainable one.

Remember, in this race, it's not about being a mythical creature. It's about being a thoroughbred – strong, reliable, and built for the long run. Don't try to be a unicorn. Be a horse. Because at the end of the day, horses win races.

This is your moment to choose – will you chase the rainbow, or will you build something real? The answer will define not just your success, but your legacy.