If I could go back in time, at the age of 16, I would have loved to read this list as I embarked the path of entrepreneurism. I’m sure it would have given me valuable insights into the mistakes that I could I have avoided. But, nevertheless here are some key lessons from my book, “The Dream” that I wrote 6 years ago today.
■ Listen to your heart. We tend to do well at things we love, so find something you love—or learn to love what you’re doing.
■ Forget noble motivations. Success comes from wanting to win, so you’ve got to want it bad—you really need that killer- instinct. At the end of the day, no matter what they say, it’s not about how you play the game, but about winning. As American football coach Vince Lombardi reportedly said, “Winning isn’t everything. It’s the only thing.”
■ Adjust your attitude. Without the right attitude, you’ll never succeed. You have to believe in yourself, often to the point of madness, because until you prove yourself, the only people who believe in you are your mom and dad (if you’re lucky). If you have any doubts, get out now.
■ Figure out what you’re good at. Very few of us are gifted, so we need to work with the gifts we have. If you’re five-foot-two and you love basketball, let me be the first to tell you: It’s probably not going to happen. (But don’t let me stop you.)
■ Trust your gut. We are complicated creatures. That inexplicable feeling you get sometimes—well, it tends to be right a lot more often than it is wrong. Try not to overanalyze it. Some mysterious Inner You is trying to help out by pointing you in the right direction.
■ Do your homework. Before you start anything, make sure you know exactly what you’re getting into. Ignorance is dangerous. What you don’t know can and will hurt.
■ Be frugal. The only person you need to impress is yourself, and you’ll be impressed by success, not by a sleek office with Versace couches. It boils down to need versus luxury, and a fancy office isn’t going to improve your performance.
■ When it comes to staffing your company, however, don’t be frugal. Find the right people for the right jobs, and pay them what they’re worth. We all love and need rock stars.
■ Hire the smartest people you can find. Smart people make beautiful music together. Lots of smart people, working in unison, can have the power and beauty of a Beethoven symphony.
■ Don’t expect perfection from yourself or others, but never stop striving for it, and try to inspire others to strive for it too.
■ Learn to listen. Everyone has an opinion, and everyone is entitled to an opinion, and even wrong-headed opinions can open your eyes to things you might otherwise have missed. So listen, even to the people you disagree with—and maybe to them more than the others. Then process what you’ve heard and have the courage of your convictions.
■ Own your mistakes. At the end of the day, every decision you make, even it was inspired by misguided advice, is your decision. Nobody wins when you start looking for someone to blame. Let it go. Keep moving. Forward movement is everything.
■ Never compromise your morality. Doing so will keep you up at night, and it will come back to bite you.
■ Never lose sight of the competition. While you’re playing, someone else is working and catching up, so learn to play with one eye on the competition. You’re not going to be on top forever.
■ Watch your back. Somebody should make a T-shirt that says: “For every back, there is a knife.”
■ Don’t procrastinate. Procrastination is just another word for wanting to fail. If you’re not hungry enough, if you’re too lazy to move forward, you’re never going to get anywhere.
■ Don’t do anything by half-measures. Remember: Mediocrity is for losers.
■ And speaking of which, take the advice of that late great comedian, Jimmy Durante: “Be nice to people on the way up because you will probably meet them on the way down.”
■ Always negotiate from a position of strength. If you need something from the other guy, you’ve already lost. People want what they can’t have. Become the thing people want.
■ Expect the unexpected. If you’re ready for anything, you’ll still be unpleasantly surprised—but at least you’ll get through it.
■ Remember: Perception is reality. What they see is more important than what is, so show them what they want to see and tell them what they want to hear. (Read that sentence again. It’s really quite simple, and it makes perfect sense.)
■ Don’t get emotional. Logic and emotions don’t mix.
■ Be fearless. The road to success is paved with failures. If you’re afraid to fail, you’ll never succeed.
■ Pick your battles. The fighting never really ends. Don’t let the meaningless skirmishes sap your strength; you’re in this to win the war.
■ Grow a thick skin—a very thick skin. People will question your ability to succeed, and the loudest among them might make you doubt your own talents, so you’ll need a thick skin to drown out the noise. The silence will help you focus on your objective, and you will prevail.
■ Take chances. Without risk, there is no reward. But make sure it’s intelligent risk. Only a fool bets against Tiger Woods (until it’s time to bet against Tiger Woods).
■ When you commit, you really have to commit. Become unstoppable. And don’t quit. As Chinese philosopher Lao Tzu put it, “A journey of a thousand miles begins with a single step.”
Success is really about making it happen. It’s about dreaming. It’s about finding that one thing you love above all others and then figuring out how to do it better than anyone else. Remember, I didn’t reinvent the wheel. I simply found something that captured my imagination, and then I figured out how to do it better than the next guy.
Most important, I never stopped believing in myself. Business excited me, and I wanted to be good at it. I wanted to be better at it than anyone else. I wanted to win. And winning is about money, sure—but that’s only part of it. To me, winning is about leaping out of bed every morning, excited about the day ahead.
You will have bad days. There will be setbacks. You will have more than your fair share of failures. But at the end of the day, you pick yourself up and keep going. That’s the Big Secret of Life.
You fall down, you get up.
I know this to be true because it worked for me, and I’m just a guy like everybody else.
And that’s what The Dream is all about. It’s about reaching for the top without ever compromising your morals. Do the work. Keep your eye on the tiger. Fight like hell. Defy the odds. It’s worth it. Some people think success is the best revenge, and they may be right, but for me it’s much simpler than that:
Success is its own reward.