Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive…

Gurbaksh Chahal | Predictions for Online Advertising in 2013

Gurbaksh Chahal | Predictions for Online Advertising in 2013

Advertising is one of the most dynamic and creative industries on the planet, and one that changes rapidly with each passing second. The field of ad technology, in particular, is constantly propelled forward by the introduction of new innovations and approaches for harnessing online intelligence to attract potential customers. For the first LinkedIn post on…