I’ve got a warning for big brand advertisers who fail to embrace the latest developments in technology: if you don’t learn the language of data you’re going to be left out in the cold. This week is an opportune time to reiterate and reemphasize these points as some of the world’s greatest advertising creatives and…
The state of my industry—online advertising—is strong. And getting stronger all the time. In fact, over the course of my 15 years in the industry, I’ve never been more bullish and optimistic about the prospects that lie ahead. I’ve seen the industry evolve from brokerage, commodity and entering a new era of automation. This year…
As we enter 2014, advertising is shifting in many ways. One thing that is not changing, however, is ads themselves. Consumers are exposed to hundreds of ads per day across several touch points. Unfortunately, the majority of those ads are still of no interest to the consumer. This will be the year marketers learn how…
In 2014, we’ll see brands and agencies harness digital advertising in a way that integrates seamlessly with people’s busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to…
The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive…
With the proliferation of real-time social technologies, marketing has quickly moved away from traditional display ad channels towards how brands can better harness “now” moments. The highly-anticipated release of Twitter’s ad API will accelerate this trend as brands learn to automate their Twitter campaigns and compare the results with what they are currently doing in…
The ad industry is charging forward at a rapid pace and only those companies who innovate will survive. This past year, we witnessed many innovations in the advertising arena, including the launch of Facebook’s real-time bidding platform Facebook Exchange (FBX), the introduction of real-time hashtag targeting, and multiple acquisitions. Therefore, brands and agencies alike are working…