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Gurbaksh Chahal | 2014: The Year Advertising Gets Personal
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Gurbaksh Chahal | 2014: The Year Advertising Gets Personal

As we enter 2014, advertising is shifting in many ways. One thing that is not changing, however, is ads themselves. Consumers are exposed to hundreds of ads per day across several touch points. Unfortunately, the majority of those ads are still of no interest to the consumer. This will be the year marketers learn how…

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