Gurbaksh Chahal | Rise of the Social Executive: How Social Media Builds Brands and Causes

Gurbaksh Chahal | Rise of the Social Executive: How Social Media Builds Brands and Causes

Every executive needs to understand the power of social media to help drive awareness for his company and his own personal brand. The dynamics of the digital world dictate that any business leader who doesn’t stay on top of the ever-changing landscape is destined to see their business erode or be deemed irrelevant. Whether you…

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds of data from multiple sources such as agencies, in-house metrics, marketing analytics companies and the social web, analyzing this data for trends and relevant insights before extracting the actionable information and deciding where…