Gurbaksh Chahal | Why Mobile Will Become the Dominant Screen for Advertising

Gurbaksh Chahal | Why Mobile Will Become the Dominant Screen for Advertising

In his article on Facebook and the growth of mobile ads, Farhad Manjoo of the Wall Street Journal talks about the somewhat unexpected success of mobile ads over the past year and the growing tolerance that consumers (including himself) have for them. From where I sit, now on my third ad tech startup, I agree with…

Gurbaksh Chahal | Top Five Predictions for 2014 in Advertising

Gurbaksh Chahal | Top Five Predictions for 2014 in Advertising

In 2014, we’ll see brands and agencies harness digital advertising in a way that integrates seamlessly with people’s busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to…

Gurbaksh Chahal | Big Idea 2014: Geo-Targeting Is Everywhere

Gurbaksh Chahal | Big Idea 2014: Geo-Targeting Is Everywhere

Mobile phones have quickly become the remote controls to our daily lives. Next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. eMarketer estimates that mobile ad spend will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the…

Gurbaksh Chahal | Swinging for the Fences: The Billion-Dollar Company
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Gurbaksh Chahal | Swinging for the Fences: The Billion-Dollar Company

If you want to start a billion dollar company, there are three things you should know: The odds aren’t good At the moment, there were only 39 companies in the United States that are worth over $1 billion that started within the last 10 years. But, about 50,000 new companies get funded every year, so…

Gurbaksh Chahal | I’m a CEO With A Paycheck of $0–And You Should Join Me
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Gurbaksh Chahal | I’m a CEO With A Paycheck of $0–And You Should Join Me

We’re all aware how A-list actors such as George Clooney and Brad Pitt usually make about $20 million up front and then 10% of the back-end to appear in a new motion picture. But if a performer really believes in their ability to bring people into theaters, the smart ones take far less, sometimes even zero dollars for a…

Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive…

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds of data from multiple sources such as agencies, in-house metrics, marketing analytics companies and the social web, analyzing this data for trends and relevant insights before extracting the actionable information and deciding where…

Gurbaksh Chahal | ‘Now’ Moments – The Golden Ticket of Social

Gurbaksh Chahal | ‘Now’ Moments – The Golden Ticket of Social

With the proliferation of real-time social technologies, marketing has quickly moved away from traditional display ad channels towards how brands can better harness “now” moments. The highly-anticipated release of Twitter’s ad API will accelerate this trend as brands learn to automate their Twitter campaigns and compare the results with what they are currently doing in…

Gurbaksh Chahal | How to Create Jobs and Hire an A List Team

Gurbaksh Chahal | How to Create Jobs and Hire an A List Team

Although startups and tech companies are widely known to be job creators, they can also be volatile due to the competitive industry in which they exist. Despite their innovative and often game-changing approach, startups function in a high-risk environment with the chance of being squeezed out at any moment. However, with that risk comes endless…

Gurbaksh Chahal | Predictions for Online Advertising in 2013

Gurbaksh Chahal | Predictions for Online Advertising in 2013

Advertising is one of the most dynamic and creative industries on the planet, and one that changes rapidly with each passing second. The field of ad technology, in particular, is constantly propelled forward by the introduction of new innovations and approaches for harnessing online intelligence to attract potential customers. For the first LinkedIn post on…

Gurbaksh Chahal | No Chris Brown, My Father Is Not a Terrorist

Gurbaksh Chahal | No Chris Brown, My Father Is Not a Terrorist

Hate isn’t something we understand when we’re born; it’s something we’re taught. Even the 2012 presidential election exposed the country to weakness by calling into question ethics, character and abilities. It’s embarrassing to realize some even questioned the birthplace and religion of our sitting president as even a topic. And on Election Day, instead of…

Gurbaksh Chahal | Job Creation and Hiring in Silicon Valley, From the Perspective of a Serial Entrepreneur
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Gurbaksh Chahal | Job Creation and Hiring in Silicon Valley, From the Perspective of a Serial Entrepreneur

It’s no surprise that startups and tech companies are the forerunners in job creation, and Silicon Valley startups are leading the pack. Silicon Valley startups create 11-percent more jobs than NYC startups and 38-percent more jobs than London startups. There is endless potential for innovation at startups in the valley, and these companies are looking for the best…

Gurbaksh Chahal | Contributes to Something Greater than Ourselves
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Gurbaksh Chahal | Contributes to Something Greater than Ourselves

Gurbaksh Chahal has always known that business is the most primitive game in the world. Failure is always just around the corner, yet discipline and ambition drive us to overcome. The ladder to success isn’t as vertical as people imagine—it has the ability to reshape your life before you finally succeed. Business changes you. It…