Gurbaksh Chahal | Big Idea 2014: Geo-Targeting Is Everywhere

Gurbaksh Chahal | Big Idea 2014: Geo-Targeting Is Everywhere

Mobile phones have quickly become the remote controls to our daily lives. Next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile.¬†eMarketer¬†estimates that mobile ad spend will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the…