Gurbaksh Chahal | Why Mobile Will Become the Dominant Screen for Advertising

Gurbaksh Chahal | Why Mobile Will Become the Dominant Screen for Advertising

In his article on Facebook and the growth of mobile ads, Farhad Manjoo of the Wall Street Journal talks about the somewhat unexpected success of mobile ads over the past year and the growing tolerance that consumers (including himself) have for them. From where I sit, now on my third ad tech startup, I agree with…

Gurbaksh Chahal | Big Idea 2014: Geo-Targeting Is Everywhere

Gurbaksh Chahal | Big Idea 2014: Geo-Targeting Is Everywhere

Mobile phones have quickly become the remote controls to our daily lives. Next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. eMarketer estimates that mobile ad spend will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the…