With Artificial Intelligence (AI) now being seen as an essential tool in various sectors, it is important for our generation to incorporate innovative dynamic learning needs into our global education system. But when cutting-edge sectors evolve at lightning pace, it is not always possible for traditional sectors to change at the same speed. My company,…
I’ve got a warning for big brand advertisers who fail to embrace the latest developments in technology: if you don’t learn the language of data you’re going to be left out in the cold. This week is an opportune time to reiterate and reemphasize these points as some of the world’s greatest advertising creatives and…
The state of my industry—online advertising—is strong. And getting stronger all the time. In fact, over the course of my 15 years in the industry, I’ve never been more bullish and optimistic about the prospects that lie ahead. I’ve seen the industry evolve from brokerage, commodity and entering a new era of automation. This year…
Mobile phones have quickly become the remote controls to our daily lives. Next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. eMarketer estimates that mobile ad spend will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the…
Advertising is one of the most dynamic and creative industries on the planet, and one that changes rapidly with each passing second. The field of ad technology, in particular, is constantly propelled forward by the introduction of new innovations and approaches for harnessing online intelligence to attract potential customers. For the first LinkedIn post on…