Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

Gurbaksh Chahal | Election 2016: How Big Data + Social Data Will Determine the Next President

The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive…

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds of data from multiple sources such as agencies, in-house metrics, marketing analytics companies and the social web, analyzing this data for trends and relevant insights before extracting the actionable information and deciding where…