Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Gurbaksh Chahal | Time For A Trading Desk? Consider These Factors

Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds of data from multiple sources such as agencies, in-house metrics, marketing analytics companies and the social web, analyzing this data for trends and relevant insights before extracting the actionable information and deciding where…